Our strategy

We aim to fully leverage the four global megatrends and our core competencies. We have a strong customer base across industries around the world, a highly competent team, leading technologies, and a world-class service approach. This is an excellent basis for embarking on the next chapter for Konecranes and fulfilling our ambition for profitable growth.

Strategic cornerstones

Our strategy is based on five cornerstones: growth, profitability, customers, people and technology. In the long term, we aim for profitable growth exceeding market growth. We also want to have the best profitability among our peers.

Profitable growth is strongly correlated with customer satisfaction, employee engagement and an innovative offering. An industry-leading company excelling in profitable growth has the means to invest in innovative products and services, attracts and attains the best talent and consistently delivers a world-class customer experience.

Strategic initiatives

During 2020, we fine-tuned our strategy. To support growing customer demand for more comprehensive solutions, products and services, we decided to extend our ambitions beyond lifting into the broader material flow. We identified the strategic initiatives below to strengthen our core competencies.

In 2021, Konecranes will maintain its strategic focus and will continue its commitment to business excellence, high performance and sustainability. The key initiatives that underpin our strategy are Service revenue and profitability growth, Industrial Equipment profitability improvement, project management, lean operations, procurement excellence, and business process efficiency improvement.

Last modified: 15 March, 2021